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- Accelerated Mobile Pages (AMP)
- Active user
- Ad exchange
- Ad mediation
- Ad server
- Ad stacking
- Ad unit
- Advertisement
- Advertising network
- App Stickiness
- App store analytics
- App Store Optimization (ASO)
- App Store Optimization (ASO)
- App Tracking Transparency (ATT)
- ARPPU
- Assisted installs
- Attribution fraud
- Attribution modeling
- Attribution window
- Average revenue per user (ARPU)
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